Software, built like good bread.
Slow where it counts, honest about the process, made to last.
I'm Gina — a freelance developer working with small teams and nonprofits on AI and software that has to actually work in the real world. I build the way I bake: patient with the parts that matter, plain about the parts that don't.
What I build
AI & automation
Practical AI features that earn their keep — assistants, document workflows, and automations that remove busywork instead of adding it. No hype, no black boxes you can't maintain.
Small, reliable systems
Internal tools, dashboards, and web apps for small teams. Built to be understood and handed off — documented, tested, and yours to own.
Products built on The Starter
Products built on The Starter, my shared code framework. Delivered under clean, perpetual, royalty-free licenses.
Advisory & build-with
Short engagements to help you scope, prototype, or unstick a project. Plain-language guidance for founders and directors who don't speak fluent engineering.
A note on The Starter
The Starter is my shared code framework — the reusable spine under the products I ship. It isn't a company or a product you buy; think of it the way I think of my sourdough starter, but for software. Products built on it are licensed by me, Gina Lyn Cox, to the organizations that use them under perpetual, royalty-free, non-exclusive terms. You get working software you fully control, with a clean paper trail.
This site, right now
The same machinery I build for clients, running on my own site. Read live from the server every 30 seconds.
Recently shipped
- Add Weekly Dinner Planner tool (/meal-planner/)
- Fix YouTube Connect redirect_uri_mismatch
- Studio backlog: Theo tasks, Henry/Sal proposals, YouTube comments, Canvas UX
- Add repo-managed Cloud Agent environment (no iOS Save)
- Harden Cloud Agent environment setup
- Add HANDOFF.md for continuing the Studio in Cursor
From Field Notes
How I Built the Baker's Percentage Calculator
I didn't understand it until I built it.
Read Issue No. 02From my kitchen, right now
The Kitchen Dashboard
A live view of my King Arthur Sourdough Sidekick — read straight from the SmartHQ cloud API.
Open the dashboardHave something you want built — or fixed?
Tell me what you're trying to do in plain language. I'll tell you honestly whether I'm the right fit.